Peter Stibbons was a student at the Paston School, North Walsham and is a graduate of the University of London. His career has been in teaching and educational television and software. He returned to Norfolk as Education Officer for Anglia Television, becoming Director of Development and then Managing Director of Anglia Multimedia Ltd. He developed a range of database products for use in schools, products for the National Maritime Museum, the State Russian Museum and led developments in educational multimedia. As the founder of Poppyland Publishing he has been responsible for the publication of over 125 books on East Anglian topics and a range of video based products, as well as linked on-line resources.